Campaigns &
Creative.
Meantime Coffee Co: Valentine's Day Campaign
MEJO 137 · Intro to Advertising
Designed a postcard "love letter" ad campaign for Meantime Coffee Co leveraging Caleb Love — UNC's star basketball player — as the face of a Valentine's Day deal. The campaign used a clever wordplay on "Love" to authentically connect with the UNC student audience.
Chapel Chill Ice Cream: Full-Scale Marketing Campaign
MEJO 673 · Ad Campaigns · Heel House Media
As Account Planner for Heel House Media, I developed a complete marketing campaign for Chapel Chill, a local Chapel Hill ice cream shop specializing in allergy-friendly flavors. The campaign centered on the insight that people with dietary restrictions want an even playing field — not to be an afterthought. Deliverables included consumer personas, a brand tagline ("Where Everyone Can Get a Scoop"), a loyalty card program, a March Madness Bracket Challenge activation, social media graphics, and two fully budgeted campaign options ($50 and $500).
SECU Family House Scarf Design & Donation
MEJO 572 · Art Direction
Designed an 18×18" scarf as part of my Art Direction coursework. The scarves were donated to the SECU Family House — a nonprofit that provides housing and support to patients and families receiving medical treatment away from home — for their winter dinner giveaway event for residents. A project that merged creative design with genuine community impact.
UNC Student Personas: Consumer Research Project
MEJO 373 · Advertising & PR Research
Collaborative consumer persona project identifying four distinct UNC student archetypes — The Superfan, The IFC Hometown Hard Worker, The Faithful Friend, and The Insta Baddie — with detailed psychographic and behavioral profiles to guide marketing strategy for UNC-based brands.