Words That
Work.
The Importance of Having a Community
MEJO 332 · Public Relations Writing
A persuasive op-ed written on behalf of a nonprofit advocating for in-person community as essential to mental wellbeing in an era of digital overconnection.
Read Sample →The NFL by Taylor Swift
MEJO 531 · PR Case Studies
How the NFL leveraged Taylor Swift and Travis Kelce's relationship to capture new audience segments — driving a 53% viewership spike and 400% merchandise sales increase.
Read Sample →Hops for Hope: Frog Olympics
Mid-Carolina Electric Cooperative
Community-forward press release covering MCEC's participation in a breast cancer research fundraiser — capturing cooperative values with vivid detail and direct quotes.
Read Sample →2025 Touchstone Energy Scholarship Winners
Mid-Carolina Electric Cooperative
Polished news release announcing $28,000 in scholarships, balancing institutional voice with human storytelling through individual student details and a CEO quote.
Read Sample →Mid-Carolina Sponsors Youth Summit Students
Mid-Carolina Electric Cooperative
Coverage of MCEC's sponsorship of two high school students at the SC Electric Cooperatives Youth Summit — connecting co-op values to next-generation leadership through student voices.
Read Sample →Clinical Site Coordinator Training
PSI CRO Marketing Internship
B2B thought leadership piece making the case for investing in clinical site coordinator training — written to drive inquiry for a clinical research staffing provider.
Read Sample →